摘要
产品伤害危机处理,是现代企业必须正视的课题。无论是大型企业还是小型企业,在发展的过程中可谓是危机四伏,必须采取有利的预防措施与消除策略。企业采取的伤害危机处理方式在于能否取得消费者的信任;消费者对于企业危机处理信任与否,会影响到企业产品品牌资产的评价。
Product harm crisis management is a modern enterprise must address the issue. Whether large enterprises or small businesses in the course of development can be dangerous,we must take advantage of preventive measures and the elimination of strategy ,corporate crisis management taken by way of harm to consumers can trust ,of course ,crisis management for enterprise customers whether or not to trust their products will affect the evaluation of brand equity.
出处
《价值工程》
2009年第8期129-132,共4页
Value Engineering
关键词
产品伤害危机
品牌资产
信度分析
相关关系
product harm crisis
brand equity
reliability analysis
correlation - ]
