摘要
随着互联网技术的高速发展,网络市场被众多农产品销售商看好,网络营销已经成为农产品营销的重要途径。黑龙江省有丰富的农产品资源,但农产品流通不畅一直是阻碍黑龙江省农业和农村经济健康发展、农民增收乃至农村稳定的重要因素之一。所以,黑龙江省农业经济应将销售这一环节作为重中之重。文章旨在研究黑龙江省农产品网络营销,将其进行SWOT分析,为完善黑龙江省农产品网络营销提供理论依据。
With the rapid development of Internet Technology,network market vendors were optimistic about many agricultural products selling,network marketing has become an important channel for marketing of agricultural produets.Heilongjiang Province has the best natural resources,but poor circulation of agricultural products in Heilong, jiang Province has been hampered economic health of agriculture and rural development, farmers and the rural areas to increase the stability of one of the important factors.Therefore, the agricultural economy of Heilongjiang Province in this part of the sale should be the highest priority. The present study aimed at marketing of agricultural products in Heilongjiang Province, to carry out SWOT analysis, strengths,weaknesses,opportunities and threats by decomposition ,by analysis of farm products will eventually make the network marketing strategy, so that agricultural products in Heilongjiang Province with the world become out of China,a new generation of brand-oriented world.
出处
《内蒙古农业科技》
2009年第4期77-79,86,共4页
Inner Mongolia Agricultural Science and Technology
基金
黑龙江省教育厅人文社科项目
关键词
农产品
网络营销
SWOT分析
黑龙江
Agricultural Products
Network marketing
SWOT analysis
Heilongjiang province
