摘要
随着全球一体化的加强,各国商业往来也在加强,广告翻译的作用也更加明显。功能目的论可以指导广告翻译的实践,不仅在语言层面,在文化,法律和政治方面,也起到了重要的作用。
Summary： With increasing globalization, commercial exchanges between countries is developing too. The role of advertisement translation is more and more apparent. In the practice of this activity, the Skopos theory plays an important role in both in language and in culture, law and policies.
出处
《和田师范专科学校学报》
2009年第5期143-144,共2页
Journal of Hotan Normal College
关键词
广告翻译
功能目的论
文化
法律
advertisement translation
Skopos theory
culture
law
politics
