摘要
运用层次分析法探讨顾客在网选购最合适的服装号型。将最合适的服装号型作为目标层,服装关键部位作为准则层,服装控制部位作为子方案层,候选服装号型作为方案层,建立层次分析模型。最后运用实例证明其可行性。
This paper discusses analytic hierarchy process for customers to select the most fittest garment sizes. The objective level indicates that the final goal is to select the fittest garment size; the criteria level is composed of key parts; the sub-alternative level is composed of control positions; the alternative level points out the garment sizes to be chosen. Finally authors use examples to prove its feasibility. So that online apparel purchase rate and the degree of consumer satisfaction improve significantly and catalog returns cut down.
出处
《浙江理工大学学报（自然科学版）》
2009年第5期687-690,共4页
Journal of Zhejiang Sci-Tech University(Natural Sciences)
