摘要
研究旅游者购买旅游纪念品的消费特征;阐述了旅游纪念品包装设计的分类定位方法和旅游纪念品包装设计的设计元素发掘和设计表现。为旅游纪念品的开发与设计提供了定位策略并为旅游纪念品包装设计提供了具体的设计思路。
Souvenir consuming characteristics of tourists were studied. The classified positioning methods of souvenir packaging design were introduced. The design elements for the souvenir packaging were explored. The purpose was to provide positioning strategy for souvenir development and specific design thoughts for souvenir package design.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第9期172-174,共3页
Packaging Engineering
关键词
分类定位
旅游经济
异质文化
设计趋同
classified positioning
tourist economy
alien culture
design convergence
