摘要
文章通过对陕西旅游业发展的SWOT分析,认为该区域具有多种类型的高品位旅游资源,区位优势与人力资源优势明显,也有优良的社会经济条件,但也存在诸多发展劣势,并面临竞争的压力。在此基础上,提出了推进旅游业市场化进程,加快旅游产品体系建设,加大陕西旅游宣传促销力度,建立适应大旅游发展的管理机制等对策。
SWOT analysis of the tourism development shows that the region has multiple types of high-grade tourism resources, location advantages, the obvious advantages in human resources, the good social and economic conditions, but there are also many disadvantages of development and the competitive pressures. Promoting the advertising and promotion for the Shaanxi toruism, etc.
出处
《西安财经学院学报》
2009年第5期54-58,共5页
Journal of Xi’an University of Finance & Economics
关键词
陕西
旅游业
SWOT分析
Shaanxi
tourism industry
SWOT analysis
