摘要
知识经济背景下,人力资源管理实践被看作营销工作。将顾客关系管理的理念引入人力资源管理实践有助于解释人力资源管理实践被看作营销工作的活动和职能。因此,文章借鉴顾客关系管理的理念研究人力资源管理实践,结合人力资源部门所履行的各项职能,提出人力资源部门顾客关系管理的新概念;基于对人力资源部门顾客的识别与划分,阐释了人力资源部门不同顾客关系的类型;并对人力资源部门顾客关系管理的内涵、流程和不同顾客关系管理间的相互作用进行了分析,旨在系统研究人力资源部门顾客关系管理。
Under the background of Knowledge Economy, HR practice has been considered as marketing. Introducing the conception of CRM will be helpful to explain the HR practice which has been thought as marketing. Therefore, with the conception of CRM put into the study of HR practice, combined with the existing HR department＇s function, the notion of HR Department＇s Client relationship management has been put forward. Based on the identification and classification of HR Department＇s Clients, the types of HR Department＇s Client relationship have been explained. HR Department＇s Client relationship management＇s connotation, process and the reciprocity of different HR Department＇s Clients relationship management have been analyzed detailedly to make a systematic research on the HR Department＇s Client relationship management.
出处
《华东经济管理》
CSSCI
2009年第9期81-87,共7页
East China Economic Management
基金
山东省软科学研究计划重大项目(200405-4)
2009年度上海师范大学人文社会科学研究一般项目(DQW911)
