Binary响应非参数回归在市场细分研究中的应用

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摘要文章讨论了Binary响应数据广义非参数回归模型的贝叶斯惩罚样条推断,并将此模型应用到W公司2007年度的市场研究数据中,讨论了年龄与消费者属于某一特定细分市场的可能性大小之间的关系。

作者刘静

机构地区中国人民大学统计学院

出处《统计与决策》 CSSCI 北大核心 2009年第18期161-162,共2页 Statistics & Decision

关键词 Binary数据 Logit变义非参数回归惩罚样条市场细分 MCMC

参考文献7

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统计与决策

2009年第18期

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