摘要
本文根据美学原理阐述了商标翻译的美学原则,并结合商标翻译的基本准则和实例分析了翻译商标时,如何使译名具有形美、音美、意美等美学特征。
This paper has, based on the theories of aesthetics, elaborated the aesthetic principles in brand - translation. Furthermore, it has put forward how to realize brands＇ beauty in form, beauty in sound, and beauty in meaning by analyzing the basic rules and citing several examples of brand- translation.
出处
《湖北第二师范学院学报》
2009年第7期123-125,共3页
Journal of Hubei University of Education
关键词
商标翻译
形美
音美
意美
brand -translation
beauty in form
beauty in sound
beauty in meaning
