摘要
关注游客对民俗旅游产品的体验需求,有利于做好游客的体验管理,提升游客的体验质量,实现少数民族地区民俗旅游产品的可持续发展。以体验经济为时代背景,从游客体验角度出发,在梳理旅游体验质量影响要素的基础上,提出少数民族地区民俗旅游产品游客体验质量要素体系的理论模型假设;通过随机抽样的调查方式,采用因子分析和方差分析方法,构建了少数民族地区民俗旅游产品游客体验质量要素体系,包括产品体验、环境体验、管理体验和个人能力4个主要素;并在此基础上,提出了凤凰民俗旅游产品游客体验管理对策,即打造核心体验产品、构筑完美体验环境、加强全面体验管理和高度挑战个人能力。
Folklore tourism product in ethnic minority areas,based on folk customs,is the tourism project with all kinds of things like folk and folk activities. Folklore tourism product is also an important part for the development of tourism product in our country.However,under the background of experience economy nowadays,if the ethnic minority areas want to survive and develop in fierce market competition, they should focus on tourist experience requirements,do a good job in experience management, and then provide unforgettable folklore tourism experience. Firstly, a system model about effects on tourist experience quality is constructed by Factor Analysis. After this, 6 main factors divided into 4 parts according to actual situation, including product experience, environment experience, management experience, and personal ability. Secondly, through Analysis of Vari- ances, we get the conclusion that the tourists with different population eharacteristies have significant differences in cognition about the importance of effects on tourist experience quality. Thirdly, Law of Large Numbers is used to analyze the importance of main factors about experiencing folklore tourism products for tourists. Finally, on the basis of the tourist experience quality system of folklore tourism product in ethnic minority areas, tourist experience management strategies for FengHuang folklore tourism products are proposed, such as creating core experienee products, constructing perfect experience environment, strengthening comprehensive experience management, and challenging personal ability.
出处
《旅游论坛》
CSSCI
2009年第4期497-503,共7页
Tourism Forum
关键词
民俗旅游产品
游客体验
质量要素体系
凤凰
folklore tourism product
tourist experience
quality system
FengHuang City
