摘要
台湾的电视新闻节目过多地呈现出娱乐元素而缺乏对严肃议题的关注和讨论,而一向以报道艺人明星为主要内容的娱乐新闻节目却又在这个时代失去了观众群从而被更具娱乐性的综艺节目替代,这是一种后娱乐的现象。本文拟在梳理与分析此种现象的基础上挖掘出其产生的原因,并从媒介的议程设置、新闻专业主义和媒介品牌塑造等方面提出对台湾电视新闻发展的思考。
There are lots of amusements in Taiwan＇s TV news program, and these programs are lack of attention and discussion to serious problems. At the same time, the entertainment news programs are replaced by TV shows which have more fun. The phenomena indicate the rising of post - entertainment phenomena. The paper reveal the phenomena and seek the reason to it, and consider the development of Taiwan＇s TV news program from the aspects of agenda - setting, news professionalism and the shape of media brand.
出处
《湖南大学学报（社会科学版）》
CSSCI
北大核心
2009年第5期133-136,共4页
Journal of Hunan University(Social Sciences)
关键词
台湾电视新闻
后现代娱乐
受众引导
专业主义
媒介品牌
the TV news in Taiwan
post - entertainment
audience
lead
professionalism
media brand
