摘要
互联网公共事件已经成为当代中国社会的热点问题。是什么因素通过何种作用机制推动那些与特定事件没有直接利益关系的社会成员参与此类事件?本文借助"共意性社会运动"的概念,利用相似性案例比较的研究方法,分析了互联网公共事件中的社会动员机制。议题合法性、网络舆论一致性和议题传播的广泛性是互联网公共事件成功的保障。互联网发挥的议题建构、共意动员功能受制于议题的新闻和社会价值、网络关注度、媒体互动深度、网络报道空间等因素。成功的互联网公共事件必须能够在"媒体空间"内建构合法化的议题,克服互联网沟通结构的内在缺陷,才能实现共意动员,维持在线集体行动的成功。但是,研究者不应该夸大互联网公共事件的社会意义,其对社会变迁的推动作用受到网络舆论内在分裂倾向的制约,往往是特定的、暂时性的。互联网公共事件能否推动社会制度变迁取决于政府制度化该类事件的能力和意愿、互联网舆论的结构以及网络参与者的理性沟通等因素。
The internet collective incidents have caught more eyesight recently in contemporary China. Which factors do encourage thousands of network participants to involve into such issues in which they do not have direct interests? Applying Social Movements with Consensus Theory and comparative case study method,this paper analyzes the social mobilization mechanism by internet communication during online collective actions. The Consensus on issues,the solidarity of discourse,and the reach of issue diffusion secure the success of online collective actions,while the social value and attractiveness of issues,the bilateral cooperation among mass media and the media space can confine the role of internet,too. Thus,people should apply internet to construct issues with popular consensus,and overcome the disputes among online activists to mobilize thousands of potential participants to ensure the success of collective goals. However,researchers should not exaggerate the significance of those online collective actions,taking the transience into consideration that these issues have little impact on the social transformation without political support from inside of the government and rational communication structure among net-citizens.
出处
《公共管理学报》
CSSCI
2009年第4期96-104,共9页
Journal of Public Management
关键词
议题建构
共意动员
互联网公共事件
Issue Construction
Consensus Mobilization
Internet Collective Incidents
