摘要
对健身工作室的业态形式和优势进行了论述,着重介绍了国际健身工作室行业的发展历程、经营情况与主要模式。通过对创建中国式健身工作室的先行者在市场定位和经营情况进行调查研究表明,中国式健身工作室的发展之路必须定位在高端人群,并做好优质的专业服务。针对目前创建中国式健身工作室面临的问题提出了建议。
This article described the current status and advantage of the fitness industry. It mainly introduces the development, management and the major business models of international fitness industry. Based on the research and study on the business position and management of the pioneers who had created Chinese - style fitness facilities and services, it is quite clear that the development of Chinese - style fitness industry must be focused on building a clientele with sound financial background and providing quality professional services to these recruited members. Lastly, this article proposed possible solutions on creating Chinese - style fitness facilities.
出处
《广州体育学院学报》
CSSCI
北大核心
2009年第3期44-47,共4页
Journal of Guangzhou Sport University
关键词
健身工作室
健身产业
业态
中国式
Fitness facilities
Current status
Chinese - Style
