摘要
对正在发展中的广告中的新兴颜色词进行整理和研究将有利于现代汉语词汇系统的发展和完善。标新立异、避俗求雅、追逐时尚前卫等心理是新兴颜色词产生的原因。新兴颜色词存在着任意性大、模糊性强等需要规范的问题。
To collate and study the development of new color word in advertisement will be beneficial to modern Chinese vocabulary development and improvement of the system. Proposing something new and different, seeking to avoid customs accor, the pursuit of avant-garde fashion and other psychological term is the reason which vulgarly the new color word produces. The new color word has the the question of being arbitrary and fuzzy.
出处
《术语标准化与信息技术》
2009年第3期31-33,39,共4页
Terminology Standardization & Information Technology
关键词
广告
新兴颜色词
任意性
模糊性
advertisement
new color word
arbitrary
fuzzy
