摘要
以手机报早间版为个案进行量化研究,分析其内容特征并指出存在的不足,最后探讨其长远发展趋势,指出手机报早间版可以提升信息容量,有效利用手机报的便捷性和互动性优势,并改进其内容模式。
Taking i-news Mobile Newspaper （the morning edition） in Shanghai as a case, analyzes its content characteristics and shortages, then puts forward some suggestions to enable its long-term development, i.e, firstly it should increase information volume of the newspaper; secondly it should take full advantages of mobile newspaper＇ s convenience and interactivity： finally it should improve its pattern to deliver information.
出处
《出版科学》
CSSCI
2009年第6期86-89,共4页
Publishing Journal
基金
2008上海市重点课程出版学概论项目经费资助
2009年度上海市教育委员会科研创新项目资助(09YS236)
关键词
手机报
数字出版
内容分析
Mobile newspaper Digital publishing Content analysis
