摘要
网络旅行预订商作为旅行产品供应商与旅行者的中间联结环节,通过降低供求双方的成本实现其市场价值。网络运营商可采取不同的方式与途径行使这一本质职能依赖于自身资源状况,不同背景的网络运营商以不同的运营模式及赢利模式创造市场价值。通过分析该产业运营主体的特征、竞争关系、创新特征,得出旅行网络预订产业运行的内在机制与一般规律,进而判断该产业发展的大趋势。
As the conjunctions of the products＇ suppliers and the travelers, the network operators of travel-booking realize their market values by reducing the costs of the suppliers and consumers. The network operators may function in different ways to get the same destination. Thus, due to the resources one net work operator may get, each operator should design its own operating and profit model to create market values. Some inner mechanism and general rules of the network travel-booking industry are expected to be revealed through the analysis of the characters of the main bodies, competition and innovation. The rules may help to judge the trend of the further development of the industry.
出处
《旅游论坛》
CSSCI
2009年第5期695-698,共4页
Tourism Forum
关键词
网络旅行预订产业
创新
运营模式
竞争
network travel-booking industry
innovation
operating model
competition
