摘要
"后现代主义"是20世纪60年代产生于西方发达国家的文化思潮,标志设计作为视觉传达设计的重要组成部分,也深受后现代主义设计思潮的影响,呈现出新的面貌及特征。后现代主义标志设计的发展变化给予我们一种启示,在设计和使用标志时,只要符合标志设计原则,图形风格不必墨守成规,只有这样才能设计出个性鲜明,独特和具有亲和力的标志形象,从真正意义上体现出标志的识别性,呈现出标志的时代特征。
'Post-modernism'is the culture of ideas that come from the West in 1960s.As an important component of visual communication design,logo design is also impacted by postmodernist design thought,and showing a new look and characteristics.The development and changes of Postmodernism in logo design to give us a lesson in the design and use of signs,that graphic style do not have to follow the beaten track as long as consistent with the principles of logo design,that is the only way to design a personality, unique and friendly logo image.This logo can reflect the sense of identification and showing the characteristics of the times really.
出处
《上海工艺美术》
2009年第4期110-111,共2页
Shanghai Arts & Crafts
