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文化产业园区集群品牌形象构建的路径依赖——“华侨城”与“曲江新区”的启示 被引量：7

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摘要 文化产业被誉为21世纪的"朝阳产业",是塑造民族精神家园、地域特质形象,提升国家竞争软实力的战略性产业。塑造园区集群品牌能集聚相关行业中最重要的无形资产和核心竞争力,成为发展文化产业的有力举措。文章通过对深圳华侨城和西安曲江新区品牌形象个案的比较分析,提出园区集群品牌形象构建的系统要素和基本思路。
作者 万雪芹 张玲
机构地区 陕西师范大学国际商学院
出处 《社会科学家》 CSSCI 北大核心 2009年第11期158-161,共4页 Social Scientist
基金 陕西师范大学"211工程"三期重点学科建设项目(编号:884071)
关键词 文化产业 集群品牌 定位 品牌文化 品牌形象系统
分类号 G05 [文化科学]
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参考文献14

  • 1PORTER, M E. Clusters and the new economics of competition [J].Harvard Business Review, 1998, 76(6):77-90.
  • 2PER LUNDEQUIST, DOMINIC POWER. Putting Porter into practice? Practices of regional cluster building: Evidence from Sweden[J].European Planning Studies, 2002, 10(6): 685-704.
  • 3GEORGE ALLEN. Place branding: New tools for economic development [J].Design Management Review.2007, 18 (2):60-68.
  • 4AAKER, D A. Building strong brands [M].New York: The Tree Press, 1995.
  • 5BIEL, A L. How brand image drives brand equity[J].Journal of Advertising Research, 1993,6(11/12):6-12.
  • 6KAPFERER, J N. Strategic brand management[M].London: Kogan Page Limited,1992.
  • 7KELLER, K L, D R LEHMANN.Brands and branding ; Research finding and future priorities[J]. Marketing Science,2006,25(6):740-759.
  • 8华侨城关于华侨城主营业务、媒体观察、华侨城视角[EB/OL].华侨城集团网站http://www.chinaoct.com/index/index.aspx.
  • 9曲江新区:曲江新略、曲江模式、文化曲江、曲江报告、曲江路线、曲江事变[EB/OL].曲江新区网站.http:∥www.qujang.com.cn.
  • 10[日]阿久津聪,石田茂,韩中和.文脉品牌[M].上海人民出版社.2005.101-115.

二级参考文献25

  • 1Mihalis Kavaratzis. Place branding: A review of trends and conceptual models[J]. The Marketing Review, 2005,5: 329-342.
  • 2Simon Anholt. Editor's foreword to the first issue[J]. Place Branding, 2004,1 (1) :4-11.
  • 3Takafumi Ikuta,Kou Yukawa, and Hiroshi Hamasaki. Regional branding measures in Japan: Efforts in 12 major prefectural and city govemments[J]. Place Branding and Public Diplomacy, 2007,3 (2) : 131 - 143.
  • 4Seppo K Rainisto. Success factors of place marketing..A study of place marketing practices in northern Europe and the United States [D]. Finland: Helsinki University of Technology, 2003.
  • 5Creenagh Lodge. How has place branding developed during the year that place branding has been in publication? [J]. Place Branding, 2005,2(1) :6-17.
  • 6George Allen. Place branding:New tools for economic development[J]. Design Management Review, 2007,18(2) :60-68.
  • 7Mihalis Kavaratzis,and G J Ashworth. City branding: An effective assertion of identity or a transitory marketing trick? [J]. Place Branding, 2006,3(3) : 183-194.
  • 8Michael Gould, and Heather Skinner. Branding on ambiguity? Place branding without a national identity.. Marketing Northern Ireland as a post-conflict society in the USA[J]. Place Branding and Public Diplomacy, 2007,3 (1) : 100-113.
  • 9Nicolas Papadopoulos, and Louise Heslop. Country equity and country branding: Problems and prospects[J]. Journal of Brand Management, 2002,9 (4/5) : 294- 314.
  • 10Nicolas Papadopoulos. Place branding: Evolution, meaning and implications[J]. Place Branding, 2004,1 (1) : 36-49.

共引文献222

同被引文献43

引证文献7

二级引证文献10

社会科学家
2009年 第11期

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