摘要
媒体之间竞争范围已由过去的商品市场竞争发展到服务市场竞争。继报纸、杂志、广播相继细分化之后,电视成为又一个走向细分的媒介,频道专业化浪潮方兴未艾。新型的传播模式对于传统的电视广告营销模式提出了挑战。
The scope of competition among the media has developed from commodity markets competition in the past to the service market competition at present. Following the newspapers, magazines, radio, the TV was another medium moving towards a breakdown. Channel specialization are in the ascendant. The new mode of transmission puts forward challenges to traditional TV adverrising marketing models.
出处
《吉林省经济管理干部学院学报》
2009年第6期36-38,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
市场经济
电视广告
营销策略
Market economy
Television advertising
Marketing strategy
