摘要
频道专业化是世界电视发展的潮流。我国在电视频道专业化的进程中存在一些问题。在此,从盈利模式、受众细分、频道定位等方面深层次剖析限制我国频道专业化发展的瓶颈,并借鉴国际上成熟的专业化频道的运作经验,有针对性地提出了一系列频道专业化的建设思路和营销策略,以求能对电视业务界有借鉴、指导意义。
The TV specialized channel is the development trend in the world. There exists some prolbems in the process of TV channel specialized in China. From the aspects of the profit model, audience Subdivision, channel positioning , the paper analyses the bottleneck of the development of TV channels specialized, references on the operational international experience in TV channel specialization and brings out a set of constructive thoughts and marketing strategy to guide the TV business sector.
出处
《重庆社会科学》
2009年第12期80-85,共6页
Chongqing Social Sciences
基金
湖南省哲学社会科学基金项目"科学发展观与新闻传媒的发展改革研究"(批准号:08YBB211)
关键词
营销
综合频道
突围策略
专业化频道
marketing, comprehensive channel, breakthrough strategies, specialized channels
