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基于交易成本理论的网络购物满意度影响因素分析 被引量：7

Transction Cost Theory-based Study on Influence Factors of Online Shopping Satisfaction
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摘要 本文将交易成本理论应用于网络购物满意度研究,在分析网络购物的优势并界定网络购物满意度的基础上,从交易成本的视角,探讨网络购物满意度的影响因素,指出这些影响因素与顾客满意度的关系,进而提出研究命题,以及相关的营销建议。 This paper applies transaction cost theory to online customer satisfaction. Based on the analysis of advatages of online shopping, It defines online customer satisfaction, explores its influential factors, and indicates their relationships from the perspective of transaction cost. Propositions and managerial implications are also provided as a major contribution.
作者 李海英 林柳
机构地区 西南交通大学经济管理学院 广西师范学院
出处 《世界科技研究与发展》 CSCD 2009年第6期1147-1149,1152,共4页 World Sci-Tech R&D
关键词 网络购物 交易成本 顾客满意度 online shopping transation cost customer satisfaction
分类号 F724.6 [经济管理—产业经济]
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参考文献17

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二级参考文献21

  • 1Oliver.Williamson.Comparative Economic Organization:The Analysis of Discrete Structural Alternatives[J].Administrative Science Quarterly,1991,(3):269-296.
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  • 10Oliver.Williamson.The Economics of Governance[J].American Economic Review,2005,(5):1-18.

共引文献11

同被引文献59

引证文献7

二级引证文献30

世界科技研究与发展
2009年 第6期

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