摘要
中国的期刊文化产业进入发展期并受到来自全球期刊业的挑战,传统的中国期刊业正进入调整期,只有在不进则退的市场竞争中苦心经营,认清期刊经济的"影响力经济"本质,并珍惜期刊产业中的珍贵资源——注意力资源,本着内容为本、品牌至上的原则,并通过多元化的经营模式和开展各种活动来打造期刊的社会影响力,成功进行市场化运作,不断开发延伸产品,形成二者之间的良性互动,才能在激烈的市场竞争中处于优势。
The journal cultural industry in China enters the development period and is challenged by global periodical industry. And the traditional China＇s periodical industry is entering the adjustment period. Only through elaboration in the cruel market competition, recognizing the nature of journal economy - influence economy, cherishing the precious resource of the journal industry - attention resource, in line with the principals of content-dominating and brands first, and through diversification and various activities to build the social influence of journals, succeeding in market operation, continuously developing extended products, and forming the benign interaction of the both, China＇s periodical industry can occupy dominant position in the fierce market competition.
出处
《四川理工学院学报（社会科学版）》
2009年第6期123-126,共4页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
基金
江苏工业学院人文社会科学研究资助课题(JW200913)
关键词
期刊
社会影响力
注意力资源
途径
journal
social influence
attention resource
approach
