摘要
在"领导-社会行为"的互动中,为了能获得双向的沟通,达到"共荣"而避免"共损",领导就必须树立公共关系意识。随着女性踏上领导岗位,其不可避免也要进行公共关系活动。但在公共关系视域下的女性领导者却面临着多重角色悖论,文章基于对这些悖论的分析,试图提出一些解决悖论的思路。
In the ＂leadership-the social behavior＂ interaction, in order to obtain the two-way communication to achieve ＂prosperity＂ and avoid ＂total loss＂, the leadership must establish a sense of public relations. As the women set foot on leadership positions, the inevitable public relation activities should be carried out. However, in view of the public relations under the leadership of women, the female leaders are faced with the paradox of multiple roles. This article based on the analysis of these paradoxes attempts to give some ideas to solve the paradox.
出处
《北京工业大学学报（社会科学版）》
CSSCI
2010年第1期36-39,共4页
Journal of Beijing University of Technology (Social Sciences Edition)
关键词
公共关系
女性领导
角色悖论
public relations
female leaders
the role of paradox
