摘要
基于"使用与满足"理论,通过问卷调查法对沈阳市5所高校的大学生进行抽样调查,采用理论与实证相结合的研究方式描述了沈阳市大学生使用体育媒介的动机、行为等方面的特征,分析了沈阳市大学生对使用体育媒介的满足程度。结果表明:大学生日常主要使用的大众体育媒介依次是电视、网络、报纸、杂志和广播;大学生选择体育媒介的主要动机依次是了解体育赛事、增加体育知识、寻求娱乐、追星、爱好体育等;不同性别、专业的大学生在使用体育媒介行为方面显示出明显的差异性;大学生对不同体育媒介持有一定的期待与选择标准。
The research is based on ＂Use and Gratification＂ Theory. Sample survey is conducted among the college students of five universities in Shenyang by means of questionnaire investigation. Combining theory and demonstration, it describes motive features and behavior features when college students in Shenyang make use of sports media. Thereby, it analyzes how they are satisfied in the process of using sports media. The main conclusions are as follows：Sports media mainly used by college students are television,internet, newspaper, magazine and radio. The reasons why college students choose different sports media are getting to know sports competitions, expanding sports knowledge, looking for entertainment, tracing stars and loving sports etc. There are great differences of sex and major in the use of sports media; College students can decide what sports media they will choose.
出处
《沈阳体育学院学报》
北大核心
2009年第6期44-47,55,共5页
Journal of Shenyang Sport University
关键词
大学生
体育媒介
动机
使用与满足
行为特征
college students
sports media
motive
Use and Gratification
behavior features
