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金融危机中的电子商务的发展机遇 被引量:1

Development Opportunity of Electronic Business in Financial Crisis
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摘要 自从金融危机席卷全球,很多的实体企业遭受重创.而电子商务的降低成本,提高效率,增加市场机会、提高客户忠诚度等优势被认为是应对金融危机的"杀手锏".描述了全球金融危机的影响,研究了中国电子商务的发展现状,对比了电子商务与传统商务模式的差异,进一步总结了电子商务在金融危机中的优势.得出了金融危机是促进电子商务的大力发展良好机遇的结论.图1,参4. Since the financial crisis sweeping the world, many entity enterprises have been hit hard by recession. Electric business is regarded as a effective solution for the difficult situation, because it helps reduce the production costs, enhances market opportunity, keeps customer loyalty. In this paper, the influence of global financial crisis are illustrated,the great prospect and rapid development of EB also be thoroughly submitted. We investigate the superiority of EB in financial crisis by comparing it with traditional commercial models. Finally, we draw the conclusion that the global financial crisis may be the developing opportunity of electric business. 1 fig. ,4refs.
作者 胡凌琳
出处 《湖南环境生物职业技术学院学报》 CAS 2010年第1期54-57,共4页 JOurnal of Hunan Environment Biological Polytechnic
关键词 金融危机 电子商务 电子商务机遇 financial crisis electric business opportunity
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