摘要
The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing brands was explored, the features of the interaction of colour, the design concept of colouring of the local Chinese brano clothes were discussed. International fashion trend was analysed, and both the psychological and social infuences on the colours of a certain season were discussed. In addition, we ought to investigate and study the late essential colours and the salable colours of our own brands, and summarize the clout systems that are practicable.
The colour scheme of brand ready-made clothes,as an integral part of brand culture,is playing a more and more important role in modern brand ready-made clothes designing.The cultural background of Chinese clothing brands was explored,the features of the interaction of colour,the design concept of colouring of the local Chinese brand clothes were discussed.International fashion trend was analysed,and both the psychological and social infuences on the colours of a certain season were discussed.In addition,we ought to investigate and study the late essential colours and the salable colours of our own brands,and summarize the clour systems that are practicable.
