2Anne Jalkala,Bernard Cova,Robert Salle,Risto T. Salminen,Changing project business orientations:Towards a new logic of project marketing [J]. European Management Journal, (2010),28 : 124-138.
3IT售前技术网:http://www.sysvs.com.
4F. Leff Bonney, Brian C. Williams. From products to solutions: the role of salesperson opportunity recognition [J].European Journal of Marketing, 2009,43(7/8) : 1032-1052.
5Kotler Philip. Marketing Management: Analysis, Planning, Implementation and Control (7thed.) [M].N J: prentice-Hall,Englewood cliffs, 1991.
6Chen Fei-long. Analysis on knowledge framework and development trend of the presale services [J].Proceedings of the 2010 International Conference of Information Science and Management Engineering,ISME 2010: 295-8, 2010.
7A.Parausuraman,V.A.Zeithamal,and L.Berry. SERVQUAL:A Muhipleltem Scale for Measuring Consumer Perceptions of Service Quality [J]. Journal of Retailing, 1988, Vol.64 (No.1): 12-40.
9Olli Pekkarinen,Risto T Salminen,Anne Jalkala.ServiceOffering in Solution Marketing-A Single Case Study. IMP2008 Conference .
10Anne Jalkala,Bernard Cova,Robert Salle,Risto T.Salmi-nen.Changing project business orientations:Towards a newlogic of project marketing. European Management Journal . 2010