摘要
旅游统计数据的使用范围和深度正在不断加强,旅游研究的定量分析手段得到空前的重视,市场数据日益成为旅游企业决策的重要依据。然而,我国现有的旅游统计数据,不论是数量上,还是质量上,都很难满足旅游理论及商业研究的需要。笔者认为,我国旅游统计数据存在统计方法不系统、项目分类分级欠科学、统计项目太粗糙、数据难于逻辑审核、发布形式不合理等诸多问题。在问题分析的基础上,本文有针对性地提出了数据应用的建议。
Tourism statistical data are being constantly strengthened in terms of the scale and depth of application. Great emphasis is being laid on the means of quantitative analysis in tourism research. Market data are increasingly becoming important basis for the decision-making of tourism businesses. However, the exiting tourism statistical data are hard to meet the needs of tourism theory and commercial study in both quantity and quality. The authors hold the view that many problems exist in China＇ s tourism statistical data including non-scientific item classification, rough statistical items, difficult for logic check of data and irrational forms for release. Based on the analysis of these problems, the paper offers suggestions for date application.
出处
《旅游学刊》
CSSCI
北大核心
2010年第2期19-23,共5页
Tourism Tribune
关键词
旅游统计数据
旅游统计数据应用
旅游理论
tourism statistical data
the application of tourism statistical data
tourism theory
