摘要
随着北京奥运会的筹备和举办,全国各类体育赛事的举办也掀起了高潮。每一场赛事的举办对各个参与方都会带来一定的影响,例如赞助商通过赛事达到品牌宣传的效果,各个服务商通过参与中间的某个环节达到一定的利润,而作为与赛事有着紧密联系的场馆,除了获得比赛场租以外,还能透过赛事产生多方面的效应。本文特别选取了五台山体育馆这一在全国有着代表性的场馆作为典型,通过举例分析的方法诠释大型体育赛事对体育场馆所带来的正面和负面效应,并提出相关建议,以便为场馆更加成功的承接体育赛事提供参考。
The preparation and hosting of Beijing Olympic Games symbolizes a new era for all sports events nationwide. Every presentation of a successful event will impact various participants to certain extent, such as marvelous opportunity for sponsors＇ brand publicity, and profitability for diverse service providers. And for gymnasium that is closely connected with sports events, holding the events will generate more effects apart from the rental. This paper takes Wu Taishan Gymnasium, the national representative gymnasium as an archetype to demonstrate both the positive and negative effects that holding the significant sports events will bring to gymnasium. Within the paper, relevant suggestions are issued in a bid to provide reference to host a even more successful sports events in future.
出处
《南京体育学院学报（自然科学版）》
2009年第4期144-145,共2页
Joournal of Nanjing Institute of Physical Education:Natural Science
关键词
体育赛
场馆
综合效应
sports event, gymnasium, comprehensive effects
