摘要
网络是高校学生最为熟悉和使用频率最高的媒体,而"体验"又成为整个广告行业未来发展的一个核心词汇,因此在高校网络广告课程中实行以体验为切入点结合备受推崇的学生、教师合作研讨的教学模式,必将为广告教学水平和教学质量的提高提供新的方法。
The network is the most familiar with the college students and the most frequently used medium. ＂Experience＂ has become a key word in the advertising industry. Thus online advertising courses in colleges and universities which combines ＂experience＂ becomes more and more popular among the teachers and the students. It suggests some new thoughts in improving the teaching quality.
出处
《浙江万里学院学报》
2010年第1期105-108,共4页
Journal of Zhejiang Wanli University
关键词
体验
合作研讨
网络广告
教学模式
experience
co-operation seminar
online advertising
teaching model
