摘要
绿色营销是21世纪营销的主流。当前,茂名市把大力发展"三高"农业作为振兴农村经济的支柱产业来抓,"三高"农业绿色营销的发展关系到农业经济的发展,是强市富民的战略之举。在阐述茂名市"三高"农业绿色营销的必要性的基础上,剖析茂名市"三高"农业实施绿色营销的环境。
Green marketing is the mainstream of marketing in the 21st century. Maoming City is developing the ＂three high＂ agriculture to promote vigorously the rural economy pillar industry. Its green marketing development affects the agricultural economy development a lot. This article elaborated the necessity of green marketing for ＂three high＂ agriculture and analyzed its environment of implementation.
出处
《茂名学院学报》
2010年第1期64-67,共4页
Journal of Maoming College
基金
茂名学院2008年科学研究基金资助项目(203446)
关键词
“三高”农业
绿色营销
营销环境
＂three high＂ agriculture
green marketing
marketing environment
