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The role of e-readiness assessment criteria in accepting e-commerce for small and medium size enterprisesmDevelopment of technology acceptance model

The role of e-readiness assessment criteria in accepting e-commerce for small and medium size enterprisesmDevelopment of technology acceptance model
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摘要 This paper develops Davis technology acceptance model by adding two criteria of e-readiness assessment. For small and medium size enterprises, the paper evaluates the credit of developed model in studying the efficient factors in internet technology acceptance, which is one of the most applicable communication tools in e-commerce. The added factors, taken from models and means of e-readiness assessment, are "existing information technology infrastructures" as well as "organization's training". The authors study 45 small and medium size enterprises in the city of Tehran, which are active in information technology products and services. Using Lisrel structural equation modelling, it is shown that there is a meaningful relationship between the added factors and the variables indicating internet network usage. Therefore, the better factors of e-readiness assessment lead to the higher acceptance level of electronic communication tools in e-commerce.
出处 《Chinese Business Review》 2010年第2期21-26,共6页 中国经济评论(英文版)
关键词 information technology E-READINESS E-COMMERCE technology acceptance small and medium size enterprises 结构方程模型 评估标准 电子化 科技 信息技术产品 中小型企业 商业 通信工具
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参考文献9

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