摘要
产业融合对传媒产业边界产生深远的影响,主要表现在:产业融合使传媒产业内部以及传媒产业与相关产业之间的技术边界逐渐消失。在产业融合的推动下,不同媒介之间的业务出现更多的交叉互补现象,传媒产业内部各子产业之间以及传媒产业与相关产业之间的市场边界趋于模糊,整个产业结构体系将发生明显的变化。
The effects on the border of media industry by industrial convergence are very deep. With the development of industrial convergence, the border of technology between media industry and other industry will disappear. The phenomenon of cross complementing will be seen in border of business. The border of market within media industry will become unclear. And the border of market between media industry and other industry will become unclear too. With the development of industrial convergence, the structure system of media industry will change greatly
出处
《新闻界》
CSSCI
北大核心
2010年第1期14-17,共4页
Journalism and Mass Communication
基金
陶喜红主持的湖北省教育厅2009年度人文社会科学研究项目"大众传媒业产业组织优化研究"阶段性成果
项目编号:2009b151
关键词
产业融合
传媒产业边界
技术边界
业务边界
市场边界
industrial convergence border of media industry border of technology border of business border of market
