摘要
新疆农业资源丰富,将体验营销理论用于农产品品牌的塑造,是提升品牌知名度,是做大做强新疆农业品牌的有效途径。阐述了新疆实施农产品体验营销的措施及其应注意的问题。
Xinjiang is rich of agricultural resources, so it is an effective way to establish and make the agricultural products brands known if the sport marketing theory is properly used. This paper proposes the sport marketing measures and points out some issues should be paid attention to.
出处
《新疆职业大学学报》
2009年第6期25-28,共4页
Journal of Xinjiang Vocational University
关键词
农产品
品牌
体验营销
Xinjiang, agricultural products
brand
experience marketing
