摘要
目的在分析国内外各类旅游动机研究量表的设计特点和数据处理方法的基础上,提炼旅游动机经典核心量表。方法利用经典核心量表对西安6大高校在校生的旅游动机进行实测,运用SPSS软件对调查量表的32个测度项目进行因子分析。结果所提炼的旅游动机经典核心量表实测显示:大学生的旅游动机主要有4大类型,"放松和求新"、"炫耀和逃逸"、"随众和交流"以及"友谊和归属",量表的各项观测变量(信度值、KMO值、因子载荷、累计方差解释率、巴特勒球体检验值等)均达到较高水平。结论旅游动机经典核心量表对高校在校生的旅游动机测度具有高度有效性,所提取的31个旅游动机核心测度语句具有广泛的适用性,该经典核心量表对游客群体旅游动机可提供比较精确的描述,为今后此类研究提供了有益的参考。
Aim To abstract the classical core scale for measuring tourism motivation on the basis of analyzing the design characteristics and the data-analyzing methods of domestic and foreign scales for tourism motivation. Methods The classical core scale was used to do a survey on undergraduates tourism motivation in 6 universities in Xi＇an, and 32 measuring items in this scale were analyzed based on factor analysis with ＂SPSS＂ software. Results The research of the abstracted classical core scale for measuring tourism motivation shows that undergraduates＂ tourism motives are divided into 4 major types, ＂relaxation and novelty pursuing＂, ＂flaunt and escape＂, ＂peer pressure and communication＂ and ＂friendship and affiliation＂ and all the observation variables （Crobach alpha coefficient, KMO, Factor loading, Cumulative total variance explained, Bartlett＇s test of sphericity） reached a significant- ly higher level. Conclusion The classical core scale for measuring undergraduates＂ travel motivationhas high validity, and the 31 core measuring sentences extracted from cability, it can provide comparatively accurate description for touriststhis research have broad tourism motivation, and appliit will be valuable for this kind research in the future.
出处
《宝鸡文理学院学报（自然科学版）》
CAS
2010年第1期65-71,共7页
Journal of Baoji University of Arts and Sciences(Natural Science Edition)
基金
国家自然科学基金项目"基于客流跟踪的旅华游客目的地意象认知研究"(40901077)
陕西师范大学"211工程"三期重点学科建设子项目"消费行为
服务营销与文化产业发展规制研究"陕西省教育厅科学研究计划项目(05JK037)
关键词
旅游动机
经典核心量表
大学生
西安
tourism motivation
the classical core scale for measuring tourism motivation
undergraduates
Xi＇an
