摘要
面对新媒体时代的挑战和要求,领导干部的执政理念和思维方式必须进行更新。要充分利用主流权威媒体强大的公信力和传播力,有效发挥权威媒体在舆论引导中的主导地位。
Confronted with challenges and requests of the age of new media, leading cadres must transform their ideas of administration and mode of thinking. They need to make full use of the credibility and influence of the mainstream, authoritative media so as to properly guide public opinion.
出处
《武汉科技大学学报（社会科学版）》
2010年第2期10-13,共4页
Journal of Wuhan University of Science and Technology:Social Science Edition
关键词
新媒体时代
舆论引导
执政能力
age of new media
guidance of public opinion
ability of administration
