摘要
在商业地产项目定位中,项目规模的定位直接关系到资本的运作效率和开发商与投资商的利润率。文章在商圈理论的基础上,立足消费者的消费力角度,通过一个具体的定量模型来确定商业地产项目的规模。模型的创新之处在于加进了关系消费得以实现的渗透率概念并提出了其计算公式,这大大提高了模型计算结果的实用性和科学性。提出了确定商业地产项目规模的步骤,并在商圈理论的背景下,提出了商业地产项目规模定位区间的新观点。
In the position for commercial real estate projects, the position of project size is directly related to the capital operational efficiency and the profit ratio for investors and developers. Based on trade area theory, this paper determined the size of commercial real estate projects through a specific quantitative model from the view of consumer consumption. The model introduces a concept of penetration that realizes relation consumption and presents a formula, which improves the predictability of the model. The procedures of determining the scale of commercial real estate projects were proposed. A new idea of interval mapping for commercial real estate projects was proposed based on trade area theory.
出处
《工程管理学报》
2010年第1期78-81,共4页
Journal of Engineering Management
关键词
商业地产
规模定位
消费力
商圈
commercial real estate
scale positioning
consumption
trade area
