摘要
想捧得沃尔沃这个"北欧美人"归的远不止吉利一家,可为什么最后成行的却是李书福这个入行汽车才十几年的"青年农夫"?
As a start from the low-end brand car company, like the car brands Chery and BYD,Geely's cost advantage is its core competence,'price killer'has been the title that they can not escape.With the double-edged sword of the cost advantage,Geely successful breakthrough in foreign brands and joint venture brand,and this situation created a market of independent brands.However,the brand started a low price,after all,Geely must to face the embarrassment of low-end,in the fast-growing brand in the process of upgrading them to become an unavoidable topic.Chery facing this problem,also Geely.
出处
《当代经理人》
2010年第5期22-22,6,共1页
Contemporary Manager
