摘要
大规模定制生产方式以其独特的竞争优势成为21世纪主流的生产方式。文章对学术界有关大规模定制的概念进行了分析,在此基础上提出了我们的观点并对大规模定制的特点进行了阐述。在借鉴学者们观点的基础上,从供应链角度出发,对大规模定制进行了分类。
The production mode of mass customization has become the mainstream production mode in the 21st century with its unique competitive advantage. This paper analyzes the academic concepts of mass customization, puts forward our views on this basis, and sets forth the characteristics of mass customization. In addition, it classifies mass customization from the angle of supply chain based on the views of scholars.
出处
《国际经贸探索》
CSSCI
北大核心
2010年第4期78-83,共6页
International Economics and Trade Research
基金
广东外语外贸大学创新团队基金项目(GW2006-TB-015)
校级"211"工程重点学科建设项目(GDUFS-211-M)
关键词
大规模定制
大规模生产
竞争优势
标准化
客户订单分离点
mass customization
mass production
competitive advantage
standardization
customer order discoupling point
