摘要
文章以长治市不倒翁健身俱乐部为对象,采用文献资料法、实地考察法和数据统计法对长治市健身俱乐部的消费规律进行研究,结果表明:①长治市健身俱乐部的消费呈逐年上升趋势,女性消费大于男性。②健身俱乐部销售量稳定居高的卡种是月卡、季卡和年卡。男性消费多在长期卡上,女性的消费多集中于短期卡。③月卡的消费高峰在6月、7月和8月三个月,男性最主要是6月和7月两月,女性主要是7月;季卡高消费期男性在3月、4月和6月,女性则在3月、4月和7月;年卡消费高峰集中在3月、8月和12月,女性3月的增加幅度相对男性低。
This study applied literature,field survey method and statistical method to research the consumption orderliness of fitness club in Changzhi with Budaoweng as the object.The result shows that： 1.The consumption in fitness club increases year by year in Changzhi,and the number of female is more than the male＇s.2.Three types of cards-annual card,three-month card and monthly card are at a large sales.The male members favor the long-term cards,while the female like the short-term cards.3.Generally,monthly cards selling seasons are in June,July and August.The men＇s is mainly in June and July,and the women＇s is mainly in July.The season for three-month cards are in March,April and June for the male＇s,while the woman＇s in March,April and July.The consumption peak of annual card is in March,August and September.
出处
《长治学院学报》
2009年第5期37-40,共4页
Journal of Changzhi University
关键词
长治市
健身俱乐部
消费规律
Changzhi
fitness club
consumption orderliness
