摘要
山东省在原有"山水圣人"和"黄金海岸"两大旅游产品体系的基础上,着重推出"逍遥游",以期在更大范围内形成休闲旅游产品体系。通过揭示"逍遥游"的特定内涵,结合山东旅游产业的发展前景和发展现状,初步提出"逍遥游"旅游产品进一步发展的战略措施。
For developing a larger product system of leisure and tourism, Shandong Province introduced mainly the ＂Pleasant Tours＂ besides the original ＂ Landscape Saints＂ and the ＂ Golden Coast＂. Combining the Shandong traveling industry, the prospects for development and the present situation of development, this article advocates the specific connotation of ＂Pleasant Tours＂, and proposes initially the strategic measure of ＂Pleasant Tours＂ by which the tourism product further develops.
出处
《泰山学院学报》
2010年第2期93-96,共4页
Journal of Taishan University
关键词
休闲旅游
逍遥游
旅游产品
Leisure travel
Happy tour
Tourism product
