摘要
针对我国房地产企业竞争激烈的现状,以供应链管理理论为基础,分析当前房地产供应链及其存在的问题,提出房地产供应链敏捷化策略的四点建议,为优化我国房地产企业价值链,增强房地产企业核心竞争力提供参考。
In view of the current fierce competition between real estate enterprises in China, the paper analyzes the existing problems in the real estate supply chain and proposes four suggestions on the agility strategy of real estate supply chain, which will be off referential value to the optimization of real estate value chain and improvement of real estate enterprise core competence in China.
出处
《物流技术》
2010年第8期107-108,共2页
Logistics Technology
关键词
房地产
供应链管理
敏捷化
敏捷化策略
real estate
supply chain management
agility
agility strategy
