摘要
旅游偏好的研究对旅游市场拓展和旅游资源开发具有重要的指导意义.采用2009年7月西安市旅游市场调查的数据,从旅游信息渠道、旅游资源和旅游方式等方面分析了西安国内游客群体旅游偏好规律和差异,期望为西安旅游市场的拓展、旅游产品多样化发展等提供重要参考依据.
The study of traveling preferences has a guiding significance for the expansion of traveling market and the development of traveling resources. This paper uses the survey data of traveling market in July 2009 in Xi＇ an, and analyzes the disciplinarian and the difference of the traveling preference of the domestic group tourists in Xi＇ an from the aspects of traveling information, the traveling resources and the forms of travel in the hope of providing an important reference for the expansion of tourism market and the diversification of traveling products in Xi＇ an.
出处
《西安文理学院学报（自然科学版）》
2010年第2期116-119,共4页
Journal of Xi’an University(Natural Science Edition)
关键词
西安市
国内游客
旅游偏好
旅游资源开发
Xi＇ an
domestic tourists
traveling preferences
development of traveling resources
