摘要
高校校报作为校园媒体中的主导媒体,近年来随着校园网的普及等主客观因素有影响力弱化的态势。针对这一问题,提出了高校校报必须按照新闻规律办事,处理好新闻与宣传的关系,把握新闻与宣传的度的措施,以期高校校报在众媒体竞争中提升其社会影响力。
The college newspaper, as the leading medium in this university, has been a trend of weakening its influence in resent years, with some subjective and objective factors such as the popularization of campus internet. Concerning this matter, the author puts forward the best measures in order to enhance the social influence of college newspaper in the competition among the media. The college newspaper should follow the objective law of news indeed, properly deal with the relationship of news and propagation, and control the degree of news and propagating.
出处
《辽宁工程技术大学学报（社会科学版）》
2010年第2期207-209,共3页
Journal of Liaoning Technical University(Social Science Edition)
关键词
高校校报
新闻
宣传
媒体
影响力
college newspaper
news
propagating
media
influence
