摘要
对于消费者的深刻理解是经历不懈的努力才能获得的。将它们转换成有效的包装设计策略的过程也是一样。目标消费群的需求状况是可以认知的,品牌则是建立在与它的目标消费群相关的特定利益之上。因此包装设计是为了反映消费者的需求和品牌的价值。每一个成功品牌这样做的目的都是力求建立一种与众不同和独一无二的品牌文化。因此,每一个品牌都有一种明确的个性和独特的包装设计风格,来帮助品牌确定它的目标受众,因此品牌需要彻底地了解它的受众人群。
For the profound understanding of consumer is acquired through unremitting efforts.Convert them into an effective strategy for packaging design process is the same.Target consumer group needs of the situation can be cognitive,and the brand is built on its target customers with relevant specific interests.Therefore,the package design is to reflect consumer demand and the value of the brand.Every successful brand is the purpose of this effort to establish a distinctive and unique brand culture.Therefore,each brand has a distinct personality and unique style of packaging,to help the brand to determine its target audience.Thus a brand needs a thorough understanding of its audience groups.
出处
《价值工程》
2010年第13期14-14,共1页
Value Engineering
关键词
包装设计
受众人群
市场
产品
packaging design
sub-group crowd
market
products
