摘要
消费活动是一种特殊而又重要的认同活动。人们进行消费,实质上是创造、维持或改变自己的认同。以毕业大学生为研究对象,从认同的社会学视角对大学生的求职消费进行分析,发现求职消费服务于认同的形成和塑造,并体现了社会对个体形象的规范和预期。求职消费活动体现了大学生的群体归属感和群体认同。
Consumption activity is a special and important activity of identity, and people engaging in consumption are to create, maintain or change their identity in essence. The authors analyze the consumption of college students seeking jobs from the identitition perspective of the sociology. We find that Job-seekers＇ consumption agrees to the formation and shape of identity, and shows the norms and expectations of personal image; Job consumption reflects the sense of group and social identity.
出处
《中南大学学报（社会科学版）》
CSSCI
2010年第3期74-77,共4页
Journal of Central South University：Social Sciences
关键词
毕业大学生
求职消费
个体认同
社会认同
社会学
college graduate
job-seekers consumption
individual identity
social identity
