摘要
物质生活水平的提高使得健康与休闲成为人们的第一财富,人们越来越热衷于集健身、休闲于一身的体育旅游,体育旅游逐渐成为经济效益和社会效益相得益彰的时尚方式.本文采用了文献资料、调查、走访等方法,界定了体育旅游的概念、项目和产品种类.并进一步运用SWOT法对芜湖发展体育旅游进行了分析,结果表明:芜湖发展体育旅游是机会+优势大于威胁+劣势.并在此基础上提出芜湖发展体育旅游战略:由扭转型战略逐渐向增长型战略转变.
Material living standards make health and leisure become the first wealth.More and more people are keen to a sports tourism emboding fitness and leisure.Sports tourism is becoming a fashion with both economical and social benefits.With the methods of documentary review,interview investigation and visits,the paper defines the concept of sports tourism,projects and products.By methods of SWOT in a further analysis of development of sports tourism in Wuhu,the results show that it is an opportunity for the development of Wuhu sports tourism.On the basis of the development of sports tourism in Wuhu,the paper puts forward the strategy of development from retortion to increasing in sports tourism.
出处
《安徽师范大学学报（自然科学版）》
CAS
北大核心
2010年第2期193-196,共4页
Journal of Anhui Normal University(Natural Science)
基金
皖南医学院中青年科研基金(WK200835)
