摘要
模因论揭示语言模因产生和复制传播的规律,为研究广告语提供了一个新角度。本文以自建的小型广告语数据库为分析对象,探讨模因论启发下的中英广告语的创作。作者将广告语的创作视为对已存模因的某种模仿,从显性和隐性模仿两个层面探讨广告语言模因的产生,旨在为人们设计中英广告提供一个新思路。
Memetics reveals the law of the production,imitation and transmisson of language memes and provides a new perspective on advertising language research. Based on a self-built small data-base,this paper explores the creation of advertising language in Chinese and English that memetics can shed a new light on. Regarding it as some kind of imitation of the existing memes,the author discusses the creation of advertising language memes on two sides of imitation： phenotypic and genotypic,and hopes to contribute to the design of advertising language.
出处
《外语学刊》
CSSCI
北大核心
2010年第3期118-121,共4页
Foreign Language Research
关键词
模因
广告语言模因
显性和隐性模仿
meme
advertising language meme
phenotypic and genotypic imitation
