摘要
市场营销(啤酒)专业在人才培养过程中,积极走校企合作之路,在做法上集中体现在两个方面:首先表现在校企合作共建市场营销(啤酒)专业,实现教学、实习、就业一体化;其次是努力寻求双方利益的共同点,以实现互惠双赢。
In the process of talents cultivation,Marketing（Beer） Specialty actively chooses the way of school-enterprise cooperation which embodies in two aspects.Firstly,building Marketing（Beer） Specialty through school-enterprise cooperation is to achieve the integration of teaching,internships and employment.Secondly,searching the common interests of both sides is to realize the aim of win-win.
出处
《青岛职业技术学院学报》
2010年第3期42-44,共3页
Journal of Qingdao Technical College
关键词
校企合作
耦合
共赢
school-enterprise cooperation
coupling
win-win
