摘要
认知偏差是体育彩票消费中的一种普遍现象,严重的认知偏差不仅危害到博彩业的健康发展,也对社会的稳定产生不良影响。从行为经济学视角出发,结合金融学和心理学等相关研究,系统分析了体育博彩中直觉偏差、心理账户、沉没成本效应、情绪与自我控制以及社会交互作用等认知偏差现象,深入探讨了由此而产生的彩民行为偏差,并据此提出了相应的纠偏策略和未来可能的研究方向。
Cognitive bias has been regarded as a universal phenomenon in the consumption of sports lottery.The adverse effects of such bias included its affections to both healthy developments of the lottery industry and social stability.The authors investigated cognitive bias phenomenon such as intuitive bias,mental accounting,sunk cost effect,emotional and social interaction and self-control phenomena from the perspective of behavioral economics,combining with relevant researches in finance and psychology,and further discussed the corresponding corrective strategies and possible future research directions.
出处
《南京体育学院学报（社会科学版）》
北大核心
2010年第3期119-123,共5页
Journal of Nanjing Institute of Physical Education
关键词
行为经济学
体育彩票
消费
认知偏差
behavioral economics
sports lottery
consumption
cognition bias
